Fresh Produce is hand-picked music for the Discerning Listener. We are part weekly radio show, part blog, and your one-stop-shop for all the best in progressive-minded electronic music.

There are two soap-boxes that we stand on: Progressive is not a Genre, and Buy your Music.

Let us explain: Progressive is a term that gets thrown around a lot, and seldom correctly. Stripped down to the original definition, it’s whatever’s new, cutting edge, and exciting…which is never constrained to any one genre. That’s Fresh Produce. Two: buying the music we listen to and use keeps this industry running; period. Without that we all disappear.

The variety of taste we showcase extends to you and the experts who inspire us. We invite experts for interviews and users to discuss. This is our source and our community.

Host & Editor Ira Heinichen is a six-year veteran of the industry, managing partner for Frisky LLC, and label manager for Frisky Records. He is a California native and currently resides in Hollywood. He enjoys Music, Movies and long walks on the beach.

Fresh Produce is an online Blog and Community, and a weekly radio show on Frisky Radio that airs every Wednesday at 7pm Pacific Time and via podcast on demand.

Keep it Fresh.